Latest Case Studies

Business: The Waiter’s Friend Company – Industry leaders in the customisation of drinks accessories. 

Founded in the 90s, The Waiter’s Friend Company was a family-run business that had over 30 years of experience in the wine and drinkware industry. They had built a reputation for quality and design as an alternative to the cheap, imported options flooding the market. They became leaders in branded point-of-sale solutions for the wine trade. 

The founders had decided to sell the business, but they weren’t just looking for the highest offer. Their ideal buyer would understand and value their commitment to ethical trading, good communication, and mutual trust. They also recognised the importance of a smooth transition and that they needed patient guidance throughout the process. 

The video sheds light on the challenges they faced when selling their business and why they chose CMC to help them through the process. It took two years to prepare and sell the company, showing the complexities involved.  

Watch the video to learn more about The Waiter’s Friend Company’s past and their journey to find the right buyer. 

“Rupert really stood out from the crowd. He was empathetic, he was a really good listener.”

“He was totally realistic about timescale, about the market, and the condition the market was in at this time. And he was very, very realistic about the likely valuations we might achieve.”

“Throughout that time Rupert was always on hand, particularly during the negotiate with the potential buyers.”

Paul Fenner, Business Owner 

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